Audio Branding, Sound Branding, Audiologo, soundlogo, audiobranding, Telefonwarteschleife, Audioguide

 

Audio Branding

Acoustic brand management for your product

We create for customers a unique auditory occurrence, a distinctive sound which generates emotions. Whether you are looking for the right musical presence for a brand or service. Nowadays, the term "Audio Branding" (Sonic Branding / sound branding) is widely used, it stands for Acoustic brand management, for the development of a musical appearance of a company in public.

Basis for the development of a corporate sound, is the identity of a company. As the company is placed on the market, what kind of products or services does the company sells and what the core target group of the company?At the beginning of a campaign we develop a concept that we will then implement in auditory patterns and expressions. This creates your customized "sound mark".

Components of an audio branding campaign:

At the beginning of a campaign , we develop a concept that , we will then implement in auditory patterns and expressions. This creates your customized "sound mark". The following components may include a campaign:

1. Corporate Song (Song Company)

2.  Audiologo / Soundlogo

3. Voice branding

4.  Interactive sound elements

5.  Telephone on hold

Audiologo (Soundlogo / Acoustic logo)

-Sound Design for a company logo-

To an effective brand recognition and thus to achieve better customer retention, it is essential for a company to address all aspects of perception with the consumer. Including, in addition to the visual impression is also a unique audiologo or soundlogo, that is the musical version of their company logo. An audio logo can be understood as an acoustic identification feature of a company logo in the form of music and sounds, but also a voice and is normally combined with the visual appearance of the logo.audio logo, soundlogo

The acoustic processing that takes place partly in the auditory cortex in the cerebral cortex, serves on the so-called echoische memory (part of the so-called short-term memory) to train pattern recognition when visual stimuli paired with auditory stimuli occur. I.e. we especially remember content when we perceive both visually and aurally ! Therefore, the appropriate audiologos to your target audience is invaluable in further increasing the visibility of your brand, your company!

With the launch of new products, the strategic use of advertising media in the marketing mix is vital. Therefore audio branding plays a crucial role at the establishment of product . An audiologo produced for the brand support essentially increasement in customers and potential customers recognition . The big advantage of using an audio logo is that the customer can not stop listening to the audio branding of a campaign.

On the basis of a corporate identity  a good concept can quickly be developed. Goal is,that an audiologo become an emotionally-acting element of a trademark. This happens by a frequent and continuous use from the launch of a product. In the long term, an audio logo contributes to an increase in brand value. You want to know how the costs of  an exclusively produced audiologo? Write us a short mail and we will send you our current price list.

Audiologos

Here some exemplary audiologo layouts:

  Audiologo Beispiel   Audiologo Beispiel   Audiologo Beispiel